Labelling plant-based products as meat is ‘misleading advertising’

Sky News host Rowan Dean says labelling plant-based products as ‘meat’ is “misleading advertising”. “Beyond beef and beyond meat, ok so what is it? It’s plant food, well that is just misleading advertising,” Mr Dean told Sky News host Chris Smith. “The people aren’t fooled by it. “These products are designed to look like meat, they're designed to vaguely taste like meat and at the end of the day we are carnivores whether people like it or not. “So, you are actually being fairly duplicitous if you are passing ... off a product which isn’t meat and pretending that it is."